Project workspace.
Five iteration surfaces for Now City West Salem. Four answer specific questions the project has to answer for stakeholders. The fifth is the analytical method that runs across the platform.
Project pages
What is the business of the partnership?
Plain-English description of what the JV is, what each partner contributes, what the JV does day to day, when the landowner partner gets paid. Activity-based fee allocation. Honest comparison to a direct land sale.
Open →Outcomes analysis across four scales.
Phase 1B activation, Phase 1A Scandi Block, Phase 1, and the full District. Fifteen-metric framework, recommended capital stack per scale, action plan, and risk register.
Open →Why people will choose to live here.
Five reasons people will rent or buy in this development. Resident experience, demand thesis, durability against value engineering. Multi-audience legibility for the JV partner, investors, the city, coalition, and residents.
Open →Activation versus anchor retail.
Direct answer to the cannibalization concern. Three layers of value the activation captures that traditional anchor retail does not. Operating-partner structure for the hands-on concern. Optionality if the activation underperforms.
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